Shopify Annual Summit — 2021
Shopify approached BUCK to create an illustration system for their 2021 Annual Summit.
I had the privilege to work together with Fernando Bittar and Flo Dagostini, which led a team of amazingly talented people in the initial phase of visual development.
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We started the project with Shopify's brand guidelines which are based on gradients, this is the main graphic device throughout the brand. Blur and grain effects are added to soften the visuals.
Made at BUCK for Shopify
My Role — Design and Illustration
My first task was to find a way of translating these initial guidelines into different ways to represent moments of the event. Here are my explorations for the Lunch Break visuals.
We established a series of visual treatment steps that we’d apply on each of our source designs that would help to bring consistency to the system and a cohesive visual aesthetic overall.
We also had to come up with visuals that could represent very abstract concepts from the script in a dreamy, metaphorical and poetic way. Here are some of my explorations.
As the visual style developed, I started to create more representational elements in order to expand the range of the style, like landscapes and cityscapes.
I also animated this waterfall just for fun ☺
Made at BUCK
Executive Creative Director: Kevin Walker
Global Executive Producer: Emily Rickard
Executive Producer: Nick Carmen
Creative Director: Fernando Bittar
Producer: Adi Scott-Kemp, Andrew Chan Gladstone
Global Head of Design: Brian Won
Art Director: Florence Dagostini
Designers: Ben Nichols, Carlo Sa, Debora Cruchon, Florence Dagostini, Germán Di Ciccio, Heewon Kim, Jamiel Law, Kenni Huang, Mark Kulakoff, Selah Kwon, Sung Hyun Kim, Tuo Kan, Twisha Patni, Yukyung Lee, Zoe Schneider
Global Head of 2D Animation: Daniel Coutinho
Animation Lead: Esteban Esquivo
Animators: Esteban Esquivo, Lauren Tom, Lennon Valinhas, Vincenzo Lodigiani